Podiumwear

Case Studies

Thick Bikes Case Report

October 21, 2014

Adam Haller and Thick Bikes of Pittsburgh, PA Take on Cyclocross On Thick Bikes: Adam Haller is the Head of Sales, Warranty and Fitting at Thick Bikes located in Pittsburgh, Pennsylvania’s historic south side.  He describes Thick Bikes as as an “everyman’s shop” - unpretentious yet loving the racing culture.  “Our main clientele demographic is comprised of commuters, fixie kids and touring … [View Full Article]

Podiumwear - Thick Bikes Case Report

Slalom in Style

September 4, 2014

Introducing Robby Kelley, Podiumwear Alpine Ski Racer US alpine racer, Robby Kelley has an impressive pedigree. As a member of the famous “Skiing Cochran” family, he has a lot to live up to. He is the son of Steve and Lindy Kelley.  Lindy was a 1976 Olympian and eight-year member of the U.S. Ski Team in the 70‘s.  His older siblings, … [View Full Article]

Podiumwear - Slalom in Style

Girl Fiend Case Study

February 27, 2014

Kristy Henderson Steps Up the Fun with Girl Fiend Cycling Team On the Team’s Start:  Kristy Henderson had been with the same cycling club for seven years when she decided to start her own last winter.  It was an "old guys club” that she was introduced to by her husband, Jay Henderson (aka “Hollywood” and owner of Hollywood Cycles in Minneapolis).  She … [View Full Article]

Podiumwear - Girl Fiend Case Study

Case Study: XC Ottawa

October 23, 2013

In the summer of 2007, Podiumwear was approached by XC Ottawa Ski Team to be an in-kind sponsor by providing them with custom ski apparel for their team members. Back then, the Canadian ski scene was relatively new to us and we were excited to grow the Podiumwear brand further north. Our relationship with this team has grown a great … [View Full Article]

Podiumwear - Case Study: XC Ottawa

Case Study: Craftsbury GRP

February 4, 2013

Story by Aaron Smith, Photos Courtesy of Craftsbury GRP It's pretty tough to graduate from college and then turn around and tell your parents that you're "just going to train" for the next 3-5 years. The fact is, however, that if you want to make the jump from amateur to professional nordic racer, "just training" in your 20's is what you … [View Full Article]

Podiumwear - Case Study: Craftsbury GRP

Case Study: Three Stars Cycles

November 19, 2012

The Sound a Torch Makes Story & Photos by Aaron Smith "People don't think about how noisy the process is." - Josh Kruck And he's right. I'm sitting on some old, wooden stairs. The kind of stairs you find in many older homes, leading to a semi-finished basement. They creak a bit when I shift my weight, while I jot notes down and try to … [View Full Article]

Podiumwear - Case Study: Three Stars Cycles

Case Study: Crossniacs - Part 3

October 31, 2012

For the love of Cyclocross - Part 3 Story & Photos by Aaron Smith Read For the love of Cyclocross - Part 2 Every member of the Crossniacs contributes something to the cause of Cyclocross. Their talents are as varied and useful as a regular A-Team - I'm almost certain they have a skilled helicopter pilot in their ranks, but I have no … [View Full Article]

Podiumwear - Case Study: Crossniacs - Part 3

Case Study: Crossniacs - Part 2

September 28, 2012

For the love of Cyclocross - Part 2 Story & Photos by Aaron Smith Read For the love of Cyclocross - Part 1 'I have faith that I will outlast the competition long enough to claim the Masters 80+ National Title.' - Peter Anderson on the Future Peter Anderson is one of the driving members of the Midwest (read: founding) Syndicate of the Crossniacs. When … [View Full Article]

Podiumwear - Case Study: Crossniacs - Part 2

Case Sudy: Crossniacs - Part 1

September 23, 2012

For the love of Cyclocross - Part 1 Story & Photos by Aaron Smith Peter Anderson, Jared Roy and their band of merry 'Crossers are up to something. Something big. And fun. Most likely dirty, as well. Since starting out locally in 2007, Crossniacs has expanded to over forty members spread across three different 'Syndicates'. A driving force for Cyclocross promotion and support, … [View Full Article]

Podiumwear - Case Sudy: Crossniacs - Part 1