Podiumwear founder and CEO Reid Lutter has been nordic ski racing for 40 years and nordic coaching for 30 years. He founded the National Nordic Foundation, a fundraising non-profit that benefits U.S. development programs, and now sits on its Board of Directors. He has coached National Champions, an Olympian as well as the U.S. Ski Team's World Junior Championship team twice. Reid is still actively involved in coaching and advising within the nordic community.
Reid started Podiumwear in 2003 after many frustrating experiences as a coach ordering custom apparel for his own team. Knowing he could do better, he founded Podiumwear to provide concierge-style customer service, fast turn-around time and high quality Made in USA team nordic apparel. Reid has since expanded Podiumwear to include custom team apparel for cycling, alpine skiing, running, ultimate frisbee and, most recently, soccer.
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